What does Proxis do?
Serves and Sells

With a well-organized structure, this type of program collects and analyzes information from patients to outline the most appropriate health strategies for each profile and provide personalized support, especially to individuals with chronic diseases. The main objective is to promote diagnosis, access and adherence to treatment and awareness of health and quality of life. Some examples that comprise this initiative: surveys of patients and health professionals, eligibility mapping, forms of access, guidance for starting treatment and management of chronic diseases.

Main features
●     They collect and analyze patient data;
●     They follow from diagnosis to treatment adherence;
●     They provide support to the patients, help them in the access phase, at the beginning of the treatment, aiming at the proper use of medications and follow-up as prescribed (compliance/adherence);
●     They offer multidisciplinary team services with health professionals such as: physiotherapists, nurses, nutritionists, psychologists, etc;
●     They help patients understand their health conditions, what behavioral changes they should promote and advise them on how to follow the appointment plan, perform exams, better manage illnesses, offering guidance, for example, on diet and exercise.

This type of program aims to promote awareness and offer access to medication through discounts, among other benefits. In general, these remedies are of continuous use, so that the loyalty of end consumers is easier. The relationship program also offers the possibility of customizing campaigns by CPF, offering customized benefits, for example. The use of relationship journeys, which we will discuss later in this article, is a strategy that can be used to optimize results.

The term customer experience (CX) emerged a few years ago when industries realized that buying and selling a product goes beyond a simple exchange relationship.
 
It is the impression that the company gives to the customer at all stages of the journey, generating loyalty or not to the brand. So that old saying “the first impression is the one that lasts” is the purest truth.

The Medicine Benefit Programs are focused on supporting the corporate market in optimizing healthcare costs.The initiatives, when well structured, do not encourage self-medication or drug purchases, but they help employees adhere to prescribed treatments, complementing the assistance offered by the health plan, improving the quality of life and reducing absenteeism. In addition, they generate data that become valuable health indicators, helping the company to improve its health management programs and direct financial resources more assertively.

Main features
●     They manage partnerships with pharmacists and pharmacies to purchase medicines more economically;
●     They provide information and lists of covered medicines, as well as indications of where to obtain these medicines and others that are not covered by the program;
●     They are customizable: the company decides how the medication will be purchased; the types of subsidies offered (whether by position, salary, types of medication and illnesses, etc.), among other actions;
●     They create health communications for the different phases of the patient’s journey;
●     They collect personalized information about the individual’s health and habits (identifying the chronically ill, most used medications, treatment escapes, etc.).

The Relationship Journey in Health is not a separate program. But a broad strategy that brings together and monitors not only previous initiatives, but also other solutions, always with the objective of reinforcing the patients’ engagement with their own health, minimizing risks and medical complications and optimizing costs.

Here at Proxismed, we always aim to carry out assertive journeys that vary according to purchase profiles, CPF, age, etc. See what the benefits are for this type of journey:
●    Study for identification of triggers;
●    Strengthen customer relationships;
●    Conduct research;
●    Promote traceability;
●    Offer appropriate content and language;
●    To monitor;
●    Plan through predictive analytics.

It is also important to emphasize, more clearly, that the Relationship Journey can serve as a strategy for the PBM, PSP and the Relationship Program.

The objective is to engage patients, assist in the understanding of pathologies (according to the project/journey), demonstrate the importance and benefits of treatment and health care. The engagement can also be aimed at health professionals, doctors, institutions, clinics, hospitals, caregivers and family members, etc. All this through continuous and personalized communication.